MM Karton

MM Packaging Ukraine Plant Opening

GOALS:

• to announce MM Packaging Ukraine opening
• to attract media’s attention to the Federal Chancellor of Austria visit to MM Packaging Ukraine

REALIZATION:

• ground work: (press materials development; media list preparation; national, regional, TV journalists invitation and accreditation)
• the Event (working with media during the event, press briefing moderating)
• follow-up (press release distribution, communications with media)

RESULTS:

• 34 outcome in total (11 – national and regional press, 8 – news agencies, 14 – specialized, news, and business web-sites, 2 – TV). The released news are focused on the new plant. Mostly journalists used company’s press-release as a background.