MasterCard

«MasterCard Bank of the year» contest

GOAL:

• To conduct the first contest in Ukraine that defines the best banks and insurance companies
• To build up a positive reputation of the contest and get loyalty of financial services consumers, financial sector representatives and media

STRATEGY:

• Working with jury (creating the contact base of judges, and collecting the contest documentation)
• Cooperating with banks and insurance companies (forming the base of competitors, distribution, agreement and collection of contest documentation, invitation to the Gala evening)
• Working with the media (organization of press-conferences, writing press-materials, inviting journalists, organization and moderation of the event, briefing the speakers)
• Working with the texts: elaboration of the texts for the webpage of the contest, press-kits, letters to the competitors, etc.

RESULTS:

• We created the contact base and elaborated good relations with 42 judges, 30 banks and 20 insurance companies adjusted
• More than 150 guests participated in the Gala evening– bankers, journalists, financial analytics and government representatives
• 100% of positive publications (15 in the press, 70 – Internet, 5 - TV)
• 100% of positive references and comments gained